Digital Marketing Specialist
The Digital Marketing Specialist is responsible for providing support and execution of all integrated media campaigns to drive traffic and sales to client projects and portals. The Digital Marketing Specialist will assist Social and Digital Media Managers in the development of the optimal media campaigns for Affiliates, PPC (pay per click), display media campaigns, social media and mobile channels and comparison shopping engines. In addition, this person will negotiate fees and placements, manage the creative process, execute social strategies, develop reporting, optimize programs through testing and communicate performance. The Digital Marketing Specialist is also responsible for day to day vendor relationships and execution, message strategy and communication to vendors & customers. In this role, the right candidate will gain experience across all digital marketing channels for a variety of brands.
The right candidate will have a proven work experience and a passion for social media as proven by side projects and personal success in this field.
Social Media Manager